Manager, Digital Marketing

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

At Lucid Motors, we are relentlessly focused on providing a best-in-class digital experience at every step of the customer journey. This transcends through to our approach in marketing where we aim to create a world class CX in each and every customer touchpoint.

We are looking for a seasoned Performance Marketing expert to own our Paid Media efforts at all stages of our customer funnel.

The ideal candidate has a passion for Digital media, is highly analytical yet appreciates the role great creative plays in driving performance and gets a kick out of driving innovation and being a self-starter who is well suited to a startup environment.

They will have a deep operational understanding of all major Search and Social platforms and is highly strategic in being able to plan the appropriate tactics for various desired outcomes.

This is a tremendous opportunity to establish a foundational and crucial seat at the table with one of the world’s most exciting new brands, working alongside a team of passionate individuals who are dedicated to pushing the boundaries of what great marketing looks like.

How We Work:

We balance hard work and innovation through purpose driven, in-person collaboration. This opportunity is a 100% onsite role out of our Newark, California location.

You Will:

• Lead strategy, management, optimization and execution of all paid media activity, including Google Ads, YouTube, Facebook, Instagram, LinkedIn and more
• Scale new customer acquisition channels across paid digital (Facebook, Instagram, PPC, Google)
• Manage daily operations and campaign management of performance marketing channels including paid social, programmatic display and OLV/CTV both in house and in partnership with external agency partners
• Perform day-to-day paid digital marketing campaign activities including bid management, budget allocation, performance monitoring, testing, optimization, campaign extension, etc
• Lead detailed analysis of campaign(s) effectiveness, including segmentation, creative targeting, and cohort analysis
• Continuously raise the bar on attribution metrics and develop new/better standards to effectively measure campaign success
• Analyze channel performance to form & test hypotheses, develop and launch new creative, and target growth strategies week-to-week
• Responsible for optimizing costs and budget management of growth marketing spend
• Integrate existing brand building and content development efforts into overall growth strategy
• Own, drive, and report on key metrics related to customer acquisition cost, channel/ campaign LifeTime Value (LTV), and overall channel growth
• Manage relationships with agency partners to consistently improve channel & campaign level metrics
• Collaborate with analyst partners to develop weekly channel performance measurement reporting
• Partner with your team to form and test new ideas that improve click-through rate, conversion rate and customer lifetime value
• Stay current with paid media marketing trends and opportunities
• Develop storytelling to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of our brand

You Bring:

• A customer-first mindset
• Minimum 7+ years of experience in Paid Search, Paid Social, Display & DSP campaigns, with six- or seven-digit annual budgets that you were responsible for optimizing. Experience on the agency or client side
• Experience building and scaling campaigns to new international markets
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
• Strong quantitative analytics with technical lean - ability to generate insights and solutions or build a story and strategy from large data sets
• Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity - a relentless focus on driving impact and continuous improvement
• Basic understanding of web standards, analytics, and SEO
• Advanced Excel skills and experience working with large data sets
• A natural curiosity about cutting-edge technologies, analytics, and the digital marketplace, as well as a passion for innovation
• Exceptional organizational and communication skills
• A solid track record of collaboration, with demonstrable experience working with internal teams, stakeholders, and agency partners
• The ability to prioritize demands based on business impact and the ability to defend those decisions
• A self-starter mindset who thrives in ambiguous and rapidly changing situations
• A proven track record of taking initiative to suggest and implement new ideas
• A passion for solving problems creatively and proactively - You take initiative, anticipate, and prepare more than you wait around and react

Advantageous:

• Luxury brand, D2C, retail, eCommerce with recognizable brands
• Experience with the Salesforce Marketing Cloud stack
• Hands on Tag Management experience with Google Tag Manager and or others
• A passion for and working knowledge of automobiles, EVs, and the future of mobility
• Experience in luxury or high-tech industries and automotive