Copywriter

About Aventon Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services. Position Summary We’re seeking a versatile, detail-oriented Copywriter to craft compelling, on-brand copy across a wide range of channels and formats for our innovative range of ebikes. This role will play a critical part in ensuring a unified brand voice and consistent messaging that connects with audiences, drives engagement, and elevates our marketing campaigns and product launches.

Key Responsibilities: Brand Voice & Messaging

• Develop and maintain a consistent, unified voice across all brand channels in collaboration with the Brand Director, including web, email, ads, packaging, B2B, social.
• Ensure tone, language, and style are aligned across campaigns, departments, and customer touchpoints.
• Evolve and sharpen brand voice for different platforms, tailoring messaging to audience and context.
• Optimize brand naming conventions for products, features, and innovations in collaboration with Product Marketing.

Marketing & Campaign Copy

• Write and edit copy for email campaigns, SMS, ads, hero placements, and promotional materials.
• Create taglines, headlines, and positioning lines that articulate the “why” behind product features and launches.
• Develop sales-focused landing page content, CTAs, and special campaign pages (e.g., product launches, giveaways, About Us, press pages).
• Produce copy for B2B and retailer campaigns (e.g., print collateral, Promoboxx social campaigns, and ads).
• Craft variations for A/B testing to optimize performance.

Content Creation & Editorial

• Create engaging blog content and adapt it for different formats, including email-friendly versions.
• Assist in shaping hero copy for social media and other platforms.
• Edit press releases and other media communications.

Web & Digital Experience

• Support ongoing website content needs, ensuring clarity, consistency, and effective CTAs.
• Maintain cohesive messaging for one-off specialty pages and product descriptions.
• Collaborate with design, marketing, and product teams to produce copy that supports both brand storytelling and conversion goals.
• Knowledge of SEO best practices and writing content with a digital focus

Qualifications

• 3+ years of professional copywriting experience, preferably in consumer brands or e-commerce.
• Strong portfolio showcasing versatility across channels and formats.
• Exceptional attention to detail, grammar, and style.
• Ability to adapt tone and messaging for different audiences and platforms.
• Experience in B2B and direct-to-consumer communications a plus.
• Comfortable managing multiple projects in a fast-paced environment.
• Great storytelling skills
• Passion for electric bikes/cycling and the outdoors
• Understanding of content and marketing funnels
• Knowledge of HTML and creating digital content

Bonus Points:

• Understanding of content and marketing funnel
• Knowledge of HTML and creating digital content

What We Offer

• Medical, Vision and Dental, Life Benefits
• Life & Supplement Life
• 401K retirement plan
• Vacation, Sick Leave & Personal Day
• Training and Development
• Career Opportunity!
• Employee Discounts on Bikes and Accessories

EQUAL EMPLOYMENT OPPORTUNITY: