Larry Sherwood Jr. / Projects
Projects
Three companies at the top of their industries, and the firm I built myself.
The launches and the build-outs, with the videos, the photographs and the numbers behind each one.
Sony Honda Mobility of America · 2025 to 2026
The AFEELA U.S. launch
48 hires in 12 months, 98 percent offer acceptance, no agencies. Sole recruiter for a Sony and Honda joint venture launching a car built like a computer.
48hires
98%acceptance
$1.5Msaved
Fisker Inc. · 2022 to 2024
Four EVs, three continents
408 hires in 24 months while a publicly traded EV maker grew from under 300 people to more than 1,700, hiring in the U.S., Canada, China and Europe at once.
408hires
17a month
5+countries
Gurley Leep Automotive · 2019 to 2021
Built from zero
782 hires in 31 months for a 36-franchise dealer group, at about $268 each, with 90 percent retention. One recruiter, one process, every store.
782hires
$268per hire
90%retained
DealershipRecruiting.com · Founded 2012, rebuilt 2026
A recruiting firm built as a product
The firm I founded in 2012, rebuilt as a storefront: 195 dealership positions with a flat fee each, an open position calculator, 37 published sources and a 90-day guarantee on every hire.
195positions
37sources
90 daysguarantee