Manager Marketing Technology & Data

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Our common values and focus on inclusion and respect drive the decisions made by our company, teams, and people. This is why we are committed to hiring and building diverse team representatives of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Cat Financial

Cat Financial is a subsidiary of Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.

Role Overview

Lead the strategy and execution of marketing technology, data, automation, personalization, and measurement capabilities that enhance customer experiences and drive business growth.

What You’ll Do

- Own the Marketing Technology & Data strategy and roadmap.
- Lead marketing automation, personalization, customer journeys, audience activation, analytics, and measurement.
- Optimize platforms including Salesforce Marketing Cloud, Hightouch, Google Analytics, and related enterprise technologies.
- Turn customer and marketing data into actionable insights and measurable business outcomes.
- Lead and develop the Marketing Technology & Data team while managing budgets, resources, vendors, and strategic partnerships.
- Partner with Marketing, Digital, IT, Data, and enterprise teams to deliver scalable technology and data solutions.
- Evaluate emerging technologies and recommend investments that improve efficiency, engagement, and marketing effectiveness.

What You’ll Bring

- Leadership experience in marketing technology, digital marketing, data, analytics, or related areas.
- Strong strategic thinking, customer focus, and problem-solving skills.
- Experience with marketing automation, analytics, personalization, and customer data technologies.
- Excellent communication, collaboration, and relationship-management skills.
- Ability to lead teams and manage vendors, resources, and competing priorities.

Additional Information:

This position requires incumbents to be onsite in the Nashville main office 5 days per week.

Compensation & Benefits:

Summary Pay Range:

$118,860.00 - $190,176.00

- Compensation and benefits offered may vary depending on multiple individualized factors, job Flexible Spending Accounts (FSAs)*

- Health Lifestyle Programs*

- Employee Assistance Program*

- Voluntary Benefits and Employee Discounts*

- Career Development*

- Incentive bonus*

- Disability benefits

- Life Insurance

- Parental leave

- Adoption benefits

- Tuition Reimbursement

* These benefits also apply to part-time employees

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties, and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.

This position requires working onsite five days a week.

Visa Sponsorship is not available for this position.

Posting Dates:
November 12, 2026 - November 19, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

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