Marketing Communications Consultant - Digital Marketing & Training

Career Area:
Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar Remanufacturing Division (Cat Reman)

Do you have a passion for helping customers and supporting sustainable solutions? Since 1973, Cat Reman has helped bring the value at the core of every Cat product back to life. Our team is focused on delivering high-quality solutions that support our customers’ success while advancing a circular economy. Every role in Cat Reman contributes to measurable business impact, customer value, and sustainability.

Job Summary

Caterpillar’s Remanufacturing Division is seeking a Marketing Communications Consultant that will be located in Irving, TX and requires 5 days in the office each week. This role owns Cat Reman’s customer- and dealer-facing marketing across digital channels, branded merchandise, and training. The position leads recurring web and email communications, selected paid media, branded merchandise management, and the maintenance, improvement, and execution of high-visibility training programs, while managing the associated program budgets. Together, this work connects digital execution, brand presence, and capability building across teams and agency partners.

The role supports customer experience and growth by improving channel discoverability and engagement, coordinating agencies and stakeholders, and keeping training resources current, accessible, and scalable. Success requires customer focus, disciplined project management, strong cross-functional communication, attention to detail, and the ability to prioritize work in a fast-moving environment.

Key Responsibilities include, but are not limited to:

Digital Marketing

- Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
- Plan and execute customer and dealer email communications aligned with business priorities and brand standards.
- Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring.
- Support campaign development and execute annual marketing plans (Plan on a Page) with internal partners and industry teams.
- Track channel performance indicators, including impressions, clicks, web activity, attributable sales, open rates, click-through rates, and leads, to improve future execution.
- Develop product-specific value messaging and sales content as needed, including support for new product introductions.

Branded Merchandise

- Manage Cat Reman branded merchandise, including item selection, ordering, inventory, and fulfillment.
- Ensure merchandise aligns with Caterpillar brand standards and approved supplier requirements.
- Coordinate with vendors and internal stakeholders on timelines, budgets, approvals, and quality.
- Support dealer, customer, and internal merchandise requests tied to business priorities.
- Track inventory, spend, and usage to forecast needs and make the most of available resources.

Training

- Maintain and update content for Virtual Cat Reman U, an online training program, and help learners access current training resources.
- Improve trainer certification curriculum, facilitation materials, student resources, and dealer and regional playbooks for the Next Level instructor-led training program.
- Coordinate marketing-led training offerings at Caterpillar facilities and support locally delivered sessions.
- Track registration, attendance, budget, learner completion, and participant feedback to improve program effectiveness.
- Coordinate with stakeholders to keep training content current, practical, and aligned with customer and dealer needs.

Marketing Operations & Collaboration

- Collaborate across Cat Reman, On-Highway Truck Engines, product groups, industry teams, agencies, facilities, and other internal partners.
- Prioritize work against business objectives, customer needs, available capacity, and delivery risk.
- Provide clear status updates, document critical handoffs, and escalate decisions or constraints early.
- Direct, review, and approve agency work while maintaining internal ownership of outcomes.
- Manage assigned program budgets, maintain accurate forecasts, and track spending to ensure effective use of available funds and timely processing of invoices and payments.
- Use workflow and project management tools such as Workfront and apply consistent content tagging and metadata practices to keep work organized, trackable, and on schedule.

What You Will Have

Customer Focus

Applies a customer-back mindset to digital content, communications, branded merchandise, and training programs.

Collaboration

Works constructively across functions, regions, facilities, agencies, and stakeholder groups to deliver aligned outcomes.

Creativity

Balances innovation and pragmatism to improve marketing execution, experiences, content, and scalable processes.

Effective Communication

Communicates clearly in written, verbal, and presentation formats; adapts messages to the audience and maintains accuracy in customer-facing work.

Relationship Management

Builds productive relationships with internal partners, agencies, vendors, dealers, and other stakeholders.

Promotion & Marketing Communications

Uses digital channels, branded merchandise, and training communications in combination to support business priorities and customer value.

Preferred Skills / Experience

- Bachelor’s degree in Marketing, Communications, or a related field, or 8–10 years of equivalent work experience.
- Experience managing digital marketing channels, including web, eCommerce, email, paid media, and social, with working knowledge of Salesforce Marketing Cloud, Google Analytics, SEO and search, audience segmentation, and personalization.
- Experience managing branded merchandise or promotional items, including vendor coordination and inventory.
- Experience developing or maintaining customer, dealer, or employee training programs and materials.
- Strong project management skills, including the ability to coordinate multiple stakeholders, agencies, timelines, and budgets.
- Experience managing budgets, including forecasting, tracking spend, and ensuring timely invoice processing and payments.
- Ability to interpret performance measures and use insights to improve marketing execution.
- Strong attention to detail and proficiency with Microsoft 365 and workflow tools such as Workfront.
- Experience using Copilot or similar AI tools to work more efficiently, improve quality, and move work forward.

Additional Details

- Travel: Less than 15%

What You Will Get!

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

Here you earn more than just an hourly wage, because we value your performance, we offer a total rewards package that provides day one benefits along with the potential of annual bonuses.

Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

• Medical, dental, and vision coverage

• Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

• 401k savings plan

• Health savings account (HSA)

• Flexible spending accounts (FSAs)