Program Manager - Digital Media COE

Career Area:
Strategy

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Program Manager is responsible for overseeing the operational framework for the Digital Media Center of Excellence. This role manages demand intake, prioritization, workflow execution, resource allocation, and capacity planning to ensure work is aligned with business priorities and team capabilities.

In addition, the Program Manager drives operational excellence through workflow optimization, ownership of team playbooks and standard operating procedures, governance of work management processes, and development of reporting that provides visibility into capacity, throughput, project status, and performance.

Acting as a key liaison across marketing, agency, creative, analytics, and business teams, the ideal candidate combines marketing operations, program management, stakeholder engagement, and analytical skills to help scale a high-performing, efficient digital media team.

What You Will Do

Intake & Demand Management

- Own and manage the intake process for paid media and social requests.
- Review incoming requests for completeness, prioritization, and alignment with business objectives.
- Facilitate intake meetings and stakeholder discussions to clarify requirements.
- Establish and maintain intake standards, templates, and SLAs.
- Partner with channel leads to evaluate effort, dependencies, and timing.

Workflow & Project Coordination

- Manage work through project management platforms (Workfront, Aha, Azure DevOps, etc).
- Monitor project status, identify risks, and escalate blockers.
- Ensure campaigns progress through planning, creative, approvals, execution, and measurement stages.
- Standardize workflows and continuously improve operational processes.
- Maintain visibility into team capacity and workload.

Resource Allocation & Capacity Planning

- Coordinate resource assignments across paid media and social teams.
- Track team capacity, utilization, and allocation trends.
- Balance competing priorities and recommend resource adjustments.
- Support quarterly and annual planning efforts.
- Provide recommendations for workload forecasting based on historical demand.

Process Documentation & Enablement

- Develop and maintain media platform playbooks, Standard Operating Procedures (SOPs), process maps, training materials, and onboarding documentation.
- Document governance processes, approval workflows, and team standards.
- Maintain a centralized knowledge repository.
- Support change management initiatives and process adoption.
- Facilitate training sessions for new processes and tools.

Operational Reporting

Develop dashboards and reports that provide visibility into:

- Intake volume
- Project throughput
- SLA performance
- Resource utilization

- Capacity forecasts

- Campaign delivery timelines

- Analyze operational trends and recommend improvements.

Stakeholder Management

- Serve as a primary point of contact for intake and workflow questions.
- Partner with marketing, creative, analytics, agency, and business stakeholders.
- Communicate project status, priorities, and resource constraints.
- Facilitate cross-functional planning and alignment.

What You Will Have:

Planning: Tactical, Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.

Analytical Thinking: Knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.

Flexibility and Adaptability: Knowledge of successful approaches and techniques for dealing with change; ability to adapt to a changing environment and be comfortable with change.

Managing Multiple Priorities: Knowledge of effective self-management practices; ability to manage multiple concurrent objectives, projects, groups, or activities, making effective judgments as to prioritizing and time allocation.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Project Management: Knowledge of effective project management strategies and tactics; ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.

Requirements Analysis: Knowledge of tools, methods, and techniques of requirement analysis; ability to elicit, analyze and record required business functionality and non-functionality requirements to ensure the success of a system or software development project.

Considerations For Top Candidates:

Preferred Qualifications

- Highly organized and detail-oriented
- Strong facilitation and meeting management skills
- Excellent stakeholder management
- Process-minded and operationally focused
- Ability to influence without direct authority
- Strong written documentation skills
- Comfortable navigating ambiguity
- Continuous improvement mindset
- Resource planning and prioritization expertise

Process & Operations

- Experience supporting marketing operations, campaign operations, or project/program management functions.
- Strong understanding of workflow management and process improvement methodologies.
- Experience developing governance frameworks and operational standards.
- Ability to manage multiple priorities in a fast-paced environment.

Marketing Knowledge

- Familiarity with paid media and social media campaign lifecycles.
- Understanding of media planning, campaign trafficking, creative approvals, and reporting processes.
- Knowledge of audience targeting, campaign measurement, and digital marketing fundamentals.
- Experience working with agencies and media partners.

Tools & Technology

Experience with one or more:

- Workfront
- Azure Dev Ops (ADO)
- Aha
- M365 (Excel, Power BI, Teams, Planner, Power Automate, SharePoint)

Marketing platforms such as:

- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Ads
- CM360, DV360, SA360
- Google Merchant Center
- Microsoft Ads
- YouTube
- WhatsApp
- Reddit
- Facebook
- Instagram
- LinkedIn
- X
- TikTok
- Brandwatch
- Sprout Social
- Pinterest
- Bitly
- Salesforce Marketing Cloud

Analytical Skills

- Ability to analyze workload, capacity, and resource allocation data.
- Experience creating dashboards and operational metrics.
- Ability to identify trends and make data-driven recommendations.

What You Will Get