Program Manager - Marketing & Brand

Career Area:
Strategy

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

Supporting the Vice President of Marketing & Brand, the Program Manager leads the coordination, governance, and execution of strategic programs and organizational priorities across the Marketing & Brand organization. This role works across teams to drive alignment, establish operating rhythms, monitor progress against objectives, and ensure successful execution of key initiatives.

The Program Manager serves as a central point of coordination across leaders and teams, facilitating collaboration, managing dependencies, tracking outcomes, and providing insights that support data-driven decision making. This role helps translate strategic objectives into actionable plans, enabling the organization to achieve business goals through disciplined program management and operational excellence.

What You Will Do:

- Lead and coordinate strategic programs and initiatives that support Marketing & Brand objectives.
- Translate organizational priorities into actionable program plans with defined milestones, accountability, and success measures.
- Establish and manage governance processes, operating rhythms, business reviews, and leadership forums to support program execution.
- Monitor program performance, identify risks and dependencies, and drive resolution of issues that may impact delivery.
- Facilitate cross-functional collaboration and integration across teams to ensure alignment on priorities and objectives.
- Partner with leaders to track progress against strategic goals and business outcomes.
- Develop and maintain reporting, metrics, dashboards, and performance measures to support informed decision making.
- Analyze data, identify trends, and provide recommendations that improve program effectiveness and organizational performance.
- Coordinate planning activities and ensure successful execution of organizational initiatives.
- Drive accountability and follow-through across stakeholders to achieve intended business results.
- Organizing and coordinating processes and procedures for all project teams to follow within the program.
- Serving as a liaison and building bridges among project teams within the program. Translating corporate objectives into program objectives and practices.
- Planning and monitoring program development to ensure that quality standards and goals are achieved.
- Managing all aspects of an organizational program to ensure projects within the program are implemented, accepted and accomplished within a set deadline.

Expected Impact

- Improved execution of Marketing & Brand strategic priorities through disciplined program management.
- Stronger alignment across teams, initiatives, and organizational objectives.
- Increased visibility into program performance, risks, and business outcomes.
- Enhanced collaboration and integration across Marketing & Brand and key business partners.
- More effective decision making through data-driven insights, reporting, and performance measurement.
- Consistent execution of organizational priorities through structured planning, governance, and accountability.

What You Will Have:

Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.

Data-Driven Decision Making: Knowledge of the data-driven decision-making process and associated tools and techniques; ability to gather and analyze data to make organizational decisions that align with strategic business objectives and goals.

Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

Alignment: Knowledge of the importance of collaboration among team members and the ability to enroll stakeholders in communicating and coordinating activities to support the organization's vision and strategies.

Cross-Team Integration: Understanding of the importance of inter-team collaboration in breaking down silos and achieving business results; ability to lead employees from various functions to communicate, coordinate work across divisions, and collaborate in solving problems as one team.

Program Management: Knowledge of the policies and techniques to manage a set of related projects within a program; ability to plan, organize, monitor, and control the set of projects, ensuring efficient utilization of technical and administrative resources to achieve program objectives.

Team Management: Knowledge of effective team building techniques; ability to form and manage effective teams.

Considerations For Top Candidates: